Bisys Fund Services
has launched an outsourced marketing service to help fund companies tap into RIA channels via third-party platforms, and on Friday named a director for the service.
As registered investment advisor director, Gary Downey
will head up wholesaling initiatives for AdvisorAdvantage, the company announced Friday.
is targeted at small- and mid-sized fund firms that may have a tougher time tapping into fee-based distribution. A news release said that data supplied by Financial Research Corporation
, a Bisys subsidiary, will point the way to top-performing mutual funds that make good candidates for the service. Bisys will then market those funds to RIAs via third-party platforms, most prominently Charles Schwab
Downey comes to Bisys from Hartford Mutual Funds
, where he worked on RIA sales, marketing and relationship management.
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