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Rating:Getting a Legg Up Not Rated 3.0 Email Routing List Email & Route  Print Print
Friday, March 16, 2007

Getting a Legg Up

by: Erin Kello

Legg Mason is putting the emphasis on structure in it's new $4 million advertising blitz. Having integrated and rebranded the money-management group it acquired from Citigroup Inc., Legg is looking to promote a better understanding of what they all about. The new effort comes as a response to a study that indicated that people just didn't understand Legg Mason's structure or the various companies that make up the organization according to Tuesdays' Fund Track column in the WSJ 

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