The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A Legg Up? Or, Built to Win Not Rated 3.0 Email Routing List Email & Route  Print Print
Monday, March 19, 2007

A Legg Up? Or, Built to Win

by: Sean Hanna, Editor in Chief

Now that Legg Mason is a fund firm -- and is out of the brokerage business -- not even all of its employees know what it is doing. To rectify the situation, the WSJ reports [subscription needed] that Legg Mason is preparing a corporate branding campaign. All counted, it plans to spend $4 million on the four month campaign from created by Gardner Nelson & Partners of New York. The tagline -- "Independently impressive. Together, extraordinary" -- is intended to bring Western Asset, Clearbridge Advisors, Legg Mason Capital Management, Brandywine Global, Royce & Associates, Permal and Batterymarch under the same umbrella (so to speak and no, the Citi umbrella was not part of the trade). 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use