XShares' newly launched target date ETFs could spell the fate of the firm, says TheStreet.com's Lawrence Carrel in his column
. XShares, in tandem with TD Ameritrade subsidiary Amerivest Investment Management, rolled out five target date ETFs, called TDAX Independence funds, at the NYSE on Monday. These are the first ETFs to go after the target-date retirement market and XShares has a lot riding on their success, according to Carrel. Management turnover and the inability to pull in a significant amount of money in what is essentially a business of scale has led many people to dub XShares the "ETF company least likely to see 2008," Carrel wrote.
Stay ahead of the news ... Sign up for our email alerts now