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Rating:AHA's New Website Highlights its Distribution Strategy Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, October 11, 2007

AHA's New Website Highlights its Distribution Strategy

Reported by Erin Kello

AHA Investment Funds has launched a new website to go with its recent push into the retail market. (see:"Off to the Retail Market for Five New Funds" MFWire, September 20, 2007)

"We're really pleased with the design," Tim Solberg, chief investment officer at the fund's advisor, CCM, told the MFWire over lunch.

The website features a cause near and dear to folks at AHA, anti-smoking. The front page features the tagline, "don't let smoking stunt your asset growth." This jives well with the funds' philosophy that screening out tobacco related investments from a fund can only help the performance.

Driving home the main point of AHA's investment style the site poses the question, "You don't allow smoking in your house so why would you allow it in your investments? The website went online October 1.  

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