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Rating:Fido Signals New Ad Direction with Marketing Chief's Departure Not Rated 2.8 Email Routing List Email & Route  Print Print
Monday, October 15, 2007

Fido Signals New Ad Direction with Marketing Chief's Departure

by: Erin Kello

Another high profile executive has walked from Fidelity. The Boston Globe reports that Claire Huang , executive vice president of marketing will step down at the end of the year. Fidelity watchers tell the pub that Huang's departure may mean a shift in advertising strategy for the company. Rodger Lawson the president of Fidelity confirmed those suspicions yesterday in an statement to the Globe in which he said Fidelity would be putting "more focus on specific funds and other products."  

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