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Rating:Invesco Again Takes Aim at Aim Not Rated 2.9 Email Routing List Email & Route  Print Print
Thursday, December 20, 2007

Invesco Again Takes Aim at Aim

Reported by Erin Kello

Invesco is putting its stamp on the AIM business line in a continuation of a strategy the company announced back in April. Starting early next year, AIM Investments will be known as Invesco AIM.

"A key decision we’ve made is to modify the names of some of our businesses to further underscore the link between Invesco and our strong existing AIM brand. Accordingly, the names for our U.S. Retail entities will be changed to Invesco Aim on or about March 31, 2008, as indicated in a recent SEC filing," spokesperson David Bachert told The MFWire.

The AIM funds themselves will not be adopting the Invesco brand, Bachert added.

In April of this year, the company, then known as Amvescap, decided to bring back the Invesco name to the U.S. (see: "Amvescap to Bring Back Something Old", MFWire April 12, 2007)This was a surprising move considering that Amvescap had dropped the Invesco name following a settlement with Spitzer and the resignation of CEO Ray Cunningham as a result of that settlement.

In a news release issued at the time, CEO Martin Flanagan and chairman Rex Adams said: " "Our long-term plan is to build on the power of these brands to enhance awareness of our company."

Bachert echoed that sentiment on Thursday, saying: "Adopting this new naming convention will allow us to put in place a more unified brand strategy across our organization."  

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