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Rating:MLIM ... Err BlackRock Gets New Euro Marketer Not Rated 4.9 Email Routing List Email & Route  Print Print
Tuesday, April 29, 2008

MLIM ... Err BlackRock Gets New Euro Marketer

by: Sean Hanna, Editor in Chief

BlackRock has lassoed a Goldman Sachs marketer to oversee retail and institutional marketing through out Europe. The hire comes as the New York-based asset manager also rebranded this week.

On Monday, BlackRock formally rebranded its Merrill Lynch Investment Managers (MLIM) unit as BlackRock. The rebranding was made in Europe and the United Kingdom.

Candida Hall will take over as BlackRock's director of European marketing after a four year stint at Goldman Sachs Asset Management in a similar role. She reports to Nuala Walsh, head of international marketing at BlackRock, and will be responsible for developing the investment managersí pan-European marketing strategy and driving marketing campaigns across Europe.  

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