mutual fund brand is about to go the way of the dodo. The Rocky Mountain News
' James Paton reports
that, starting in December, the five Dreyfus Founders
funds (Dreyfus Founders Discovery
, Dreyfus Founders Equity Growth
, Dreyfus Founders Mid-Cap Growth
, Dreyfus Founders Passport
and Dreyfus Founders Worldwide Growth
) will switch to the stand-alone Dreyfus brand.
According to the paper, the unit operating the funds will still be called Founders Asset Management, though its name will not be marketed. Dreyfus CEO told Founders' clients that the re-branding aims to "help promote consistency" in marketing.
bought Founders in 1997 and then merged it into the Boston Co. Asset Management
unit in 2006.
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