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Rating:Rydex Keeps its Brand Alive for Advisors Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, May 27, 2009

Rydex Keeps its Brand Alive for Advisors

Reported by Neil Anderson, Managing Editor

The Rydex brand is sticking around after all. On Wednesday Security Benefit revealed that the recently combined Rydex Investments and Security Global Investors will now operate as Rydex | SGI in the advisor channel while branding as SGI | Security Global Investors in the institutional marketplace.

In January, Security Benefit confirmed its plans to merge the Rydex and SGI brands and operations, amid industry speculation about the future of Rydex (see MFWire, 1/14/2009). Now SGI CEO Rich Goldman describes the two brand strategy as playing to "the best of what each firm has to offer."

While Rydex's "traditional" leveraged and inverse mutual funds will continue to bear the Rydex Investments brand, the other Rydex and Security Funds, and eventually SGI's variable insurance products, are switching to the merged Rydex | SGI brand.


Company Press Release

ROCKVILLE, MD--(Marketwire - May 27, 2009) - Security Global Investors today announced the launch of a brand strategy that reflects its recent integration with Rydex Investments. The combined asset management business will operate as SGI|Security Global Investors -- a brand name that represents its complete range of investment management capabilities available to institutional clients and financial intermediaries.

"Since the SGI/Rydex integration earlier this year, we have enjoyed significant momentum in our institutional and financial intermediary businesses, including strong investment management performance and positive net sales across our product offerings despite a challenging market environment," says Rich Goldman, CEO at Security Global Investors. "Our new brand strategy reflects the best of what each firm has to offer and will enable us to more effectively compete in a crowded marketplace."

Institutional Marketplace Brand - SGI|Security Global Investors

SGI|Security Global Investors will continue to serve as the brand name in the institutional marketplace, where Security Global Investors has gained increased recognition among institutional consultants and clients. The firm's institutional brand, SGI|Security Global Investors, will also continue to apply to its separately managed account (SMA) offerings, which are designed for the high net worth advisory segment.

Financial Intermediary Marketplace Brand - Rydex|SGI

In the financial intermediary market, the firm will build on Rydex's brand recognition among wealth managers and financial advisors, while also reinforcing Security Global Investors' expertise with fundamental, actively managed investment strategies. Rydex|SGI will replace the Rydex Investments brand name in the financial intermediary space to showcase the firm's comprehensive investment management capabilities, including: fundamental fixed-income, global, value and growth equity strategies, as well as '40 Act alternative investment strategies and asset allocation solutions.

As part of the firm's unified branding strategy, the web addresses for Rydex Investments' public and financial professional web sites will redirect indefinitely to www.rydex-sgi.com/index.shtml and www.rydex-sgi-fp.com.

In addition, the Rydex|SGI brand name will apply to the following Rydex and Security Funds, and eventually to the firm's variable insurance trust lineup.

  • Rydex Managed Futures Strategy Fund changes to Rydex|SGI Managed Futures Strategy Fund
  • Rydex Multi-Hedge Strategies Fund changes to Rydex|SGI Multi-Hedge Strategies Fund
  • Rydex Alternative Strategies Allocation Fund changes to Rydex|SGI Alternative Strategies Allocation Fund
  • Rydex Essential Portfolio Aggressive changes to Rydex|SGI Essential Portfolio Aggressive
  • Rydex Essential Portfolio Conservative changes to Rydex|SGI Essential Portfolio Conservative
  • Rydex Essential Portfolio Moderate changes to Rydex|SGI Essential Portfolio Moderate
  • Rydex Global 130/30 Strategy Fund changes to Rydex|SGI Global 130/30 Strategy Fund
  • Rydex Global Market Neutral Fund changes to Rydex|SGI Global Market Neutral Fund
  • Rydex International Opportunity Fund changes to Rydex|SGI International Opportunity Fund
  • Rydex All-Cap Opportunity Fund changes to Rydex|SGI All-Cap Opportunity Fund
  • Security Global Fund changes to Rydex|SGI Global Fund
  • Security All Cap Value Fund changes to Rydex|SGI All Cap Value Fund
  • Security Large Cap Value Fund changes to Rydex|SGI Large Cap Value Fund
  • Security Mid Cap Value Fund changes to Rydex|SGI Mid Cap Value Fund
  • Security Small Cap Value Fund changes to Rydex|SGI Small Cap Value Fund
  • Security Equity Fund changes to Rydex|SGI Equity Fund
  • Security Mid Cap Growth Fund changes to Rydex|SGI Mid Cap Growth Fund
  • Security Select 25 Fund changes to Rydex|SGI Select 25 Fund
  • Security Small Cap Growth Fund changes to Rydex|SGI Small Cap Growth Fund
  • Security Alpha Opportunity Fund changes to Rydex|SGI Alpha Opportunity Fund
  • and Security U.S. Intermediate Bond Fund changes to Rydex|SGI U.S. Intermediate Bond Fund

    Rydex's traditional lineup of leveraged and inverse mutual funds or target beta products will continue to carry the Rydex brand name, as will the firm's exchange traded products.

    "As a combined firm, we believe that we are well-positioned to meet the diverse and evolving needs of institutional investors and financial intermediaries alike by providing high quality, innovative investment management solutions and outstanding service," says Goldman. "The launch of a unified brand strategy represents a milestone for our firm in presenting this value proposition to the marketplace."

    About SGI | Security Global Investors and Rydex|SGI

    SGI|Security Global Investors represents the asset management arm of Security Benefit Corporation, a diversified financial holding company. SGI|Security Global Investors consists of Security Global Investors, LLC, Security Investors, LLC and Rydex Investments. Rydex Investments is the primary business name for PADCO Advisors, Inc. and PADCO Advisors II, Inc. The combined firm manages approximately $17 billion in assets, and offers institutional investors and financial intermediaries a broad spectrum of traditional and nontraditional investment options that span five distinct disciplines -- actively managed specialty fixed-income, value, growth and global equity strategies, as well as quantitative investment management solutions.

    For more complete information regarding the funds, click here for a prospectus. Investors should consider the investment objectives, risks, charges and expenses of a fund carefully before investing. The fund's prospectus contains this and other information about the fund. Read the prospectus carefully before you invest or send money.

    The alternative funds may not be suitable for all investors because of the sophisticated and aggressive investment techniques the funds employ, such as leverage, derivatives and short selling. See a prospectus for additional details on these and other risks.

    The funds are distributed by Security Distributors, Inc. (SDI) and/or Rydex Distributors, Inc. (RDI). Security Global Investors(SM) is the investment advisory arm of Security Benefit Corporation (Security Benefit). Security Global Investors consists of Security Global Investors, LLC, Security Investors, LLC and Rydex Investments. Rydex Investments is the primary business name for PADCO Advisors, Inc. and PADCO Advisors II, Inc. SGI, SDI, Rydex Investments and RDI are affiliates and are all subsidiaries of Security Benefit. 

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