Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Alger Switches its Branding Tactics Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, July 7, 2009

Alger Switches its Branding Tactics

by: Meredith Mazzilli

Fred Alger revealed a new brand identity, logo and slogan on Monday. The New York-based fund firm's new branding initiative will seek to reflect the company’s growth-oriented culture while revitalizing the company’s website and image. The change is accompanied by a new theme for Alger -- "Inspired by Change, Driven by Growth." Alger's print, web and media platforms will all undergo a facelift.

"Our new brand identity will enable Alger to be more consistently recognized within our most important markets," said CEO Dan Chung. "Alger was one of the founders of what is now known as ‘growth’ investing, and we think this new identity continues to illustrate that leadership."


Company Press Release

NEW YORK, July 6 -- Fred Alger Management formally unveiled a new brand identity today that represents a significant milestone in the company's 45 year history. Alger introduced the new brand identity to reflect the organization's core values and introduce a bolder and fresher look that is consistent with the company's culture and philosophy. Alger's new identity will go hand in hand with the firm's time-tested philosophy of investing in companies undergoing Positive Dynamic Change; market leaders and innovators who quickly take advantage of opportunities as they arise. Alger's unifying theme: "Inspired by Change, Driven by Growth" will drive home this vision.

Alger has simplified and unified the firm's look and feel across all Alger platforms including print, web and media, with a new logo and impactful imagery. "Our new brand identity will enable Alger to be more consistently recognized within our most important markets," said Dan Chung, Chief Executive Officer of Fred Alger Management. "Alger was one of the founders of what is now known as 'Growth' investing, and we think this new identity continues to illustrate that leadership."

Nicole Franklin, Vice President of Marketing Communications said, "We've revamped all of our communications -- print, media, and advertising communications -- and given them a new design aesthetic that truly conveys Alger's history, strength and passion." In addition, today, Alger is launching an updated website -- www.alger.com. "The new website," said Vice President of Internet Marketing, Alex Bernstein, "will help bring this message to our valued clients."
 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2025: Q4Q3Q2Q1
2024: Q4Q3Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF webinar - The Audit Committee Chair's Guide to Balancing Duties and Emerging Issues, September 3
  2. IDC webinar - A Primer on Digital Assets, Tokenization, and Distributed Ledger Technology, September 3
  3. WE U.S. - Women in Finance brunch at Dallas Securities Traders Association conference, September 4
  4. FutureProof Festival, Sep 7-10
  5. WE SoCal - Welcome Mixer at FutureProof, September 8
  6. WE US - ICI conference luncheon, September 8
  7. ICI ETF Conference, Sep 8-10
  8. WE Chicago - Unstoppable: A Journey of Resilience and Redefining Limits, September 9
  9. Nicsa webinar - Reimagining Reconciliation: AI, Regulation, and Capital Markets Transformation, September 10
  10. MFDF webinar - Series Trust Funds - Compliance and Board Reporting, September 10
  11. MFDF In Focus - Board Oversight of DEI in Current Landscape, September 11
  12. WE San Francisco - Annual Networking Event, September 11
  13. 2025 MMI Institutional Forum, September 11
  14. IDC webinar - Distribution for Fund Directors: Evolution and Trends, September 15
  15. IMEA Content Management Roundtable, September 16
  16. IMEA 2025 Star Awards Celebration, September 16
  17. IMEA Marketing Summit, Sep 16-17
  18. MFDF webinar - MFDF 15(c) White Paper Webinar Series: Part 4 – Enforcement Action Takeaways, September 16
  19. MFDF webinar - Latest in Closed-End Funds Litigations, September 23
  20. WE PNW - Mentorship Program Virtual Session: Building Trust to Win New Business and Influence Others, September 23
  21. Nicsa webinar - Utilizing AI to Enhance Distribution & Advisor Engagement, September 24
  22. IMEA Portfolio Construction Roundtable, September 24
  23. MFDF webinar - Fixed Income Insights: Navigating Market Trends & Opportunities, September 24
  24. IMEA Models Roundtable, September 25
  25. Expect Miracles Atlantic Coast Classic 2025, September 29
  26. MFDF webinar - Risk Management Essentials for RICs and Boards, September 29




©All rights reserved to InvestmentWires, Inc. 1997-2025
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use