Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:T. Rowe Plans a $12 Million Advertising Increase Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, October 23, 2009

T. Rowe Plans a $12 Million Advertising Increase

Reported by Neil Anderson, Managing Editor

Watch for T. Rowe Price to up its advertising push this quarter. On Friday the Baltimore-based asset manager released its third quarter results, revealing plans to up its fourth quarter "advertising and promotion expenditures" by $12 million from last quarter. The mutual fund firm had dropped its Q3 2009 ad expenditures by $3.7 million year-over-year.

"The firm varies its level of spending based on market conditions and investor demand as well as its efforts to expand the investor base," T. Rowe's earnings report reads.

T. Rowe saw net income drop 13.02 percent from $152.8 million in Q3 2008 to $132.9 million in Q3 2009, and average mutual fund assets under management dipped 9.7 percent year-over-year to $204.3 billion. (T. Rowe ended the quarter on September 30, 2009 with $218.4 billion in mutual fund assets and $366.2 billion in total AUM.) Its Q3 mutual fund investment advisory revenue dipped 11.47 percent year-over-year from $289.4 million to $326.9 million. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use