Baron Asset Management is now letting investors open accounts directly through its Web site. The site uses electronic-signatures to authorize the openings. The firm uses Kansas City-based DST to provide shareholder recordkeeping.

Investors can fund the accounts, which have a $2,000 minimum investment, with a direct debit from a bank account. Accounts can be created for any of the four no-load Baron funds: Baron Asset Fund, Baron Growth Fund, Baron Small-Cap Fund and Baron iOpportunity Fund

Visitors to the site are also referred to the Schwab Onesource and Fidelity FundsNet supermarkets if they are part of those programs.  

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