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Rating:Advisors Favor American Funds' Ideas Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, November 23, 2009

Advisors Favor American Funds' Ideas

Reported by Patricia Kelly

Perhaps unsurprisingly, American Funds leads the pack for offering top-notch sales and business-building ideas to financial advisers, according to the latest findings released by kasina and Horsesmouth in Friday's FA Vision “Nugget of the Week.”

Behind American Funds, MainStay Investments, BlackRock, JPMorgan Asset Management and Ivy Funds rounded out (in that order) the top five mutual fund companies in the survey in terms of advisor satisfaction with their sales and business-building ideas.

The results were culled from an online survey of financial intermediaries, taken between April 2 and April 20, 2009, that generated 3,129 responses. The survey specifically inquired about the quality of sales and business-building ideas at twenty mutual funds.

At the start of April 2009, research firm kasina and Horsesmouth announced that they would be partnering to conduct advisor-focused research. 

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