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Rating:Fidelity Banks on the iPad Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, March 26, 2010

Fidelity Banks on the iPad

News summary by MFWire's editors

Apple iPads haven't hit the market yet, but Fidelity Investments is making sure that when they do, users will see the Fidelity brand immediately.

The Boston company has purchased an advertising contract with Time Magazine, according to The Wall Street Journal. Fidelity, along with five other companies including Unilever and Toyota Motors, bought a block of eight ads on Time's iPad application.

The Journal reported that the marketing contracts carry a price tag of "about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition."

A Fidelity spokesperson declined to comment on company spending.

The Journal is also selling ad space, so far signing on six companies, including Coca-Cola and Federal Express, to $400,000 contracts. 

Edited by: Daniel Tovrov


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