Next Monday, Aberdeen Asset Management
executives will do something they've never done before: roll out an ad campaign on U.S. shores. A company spokesperson confirmed to the The MFWire
that Aberdeen is spending more than a million dollars on a six-week
ad campaign that kicks off on Monday, April 12.
Aberdeen created the ads with New York-based Soubriet Byrne & Associates
and Ogilvy Group UK
The ads will run in print publications such as the Wall Street Journal
and on the online homes of WSJ, SmartMoney
"The 'Useful tools' ad campaign explains the fundamental and mainstream equity investing style of Aberdeen around the world," according to the Aberdeen spokesperson.
Correction: A previous version of this story incorrectly stated the start date of the Aberdeen campaign.
Armie Margaret Lee
Stay ahead of the news ... Sign up for our email alerts now