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Tuesday, April 06, 2010

Fidelity Plans More iPad Ads

News summary by MFWire's editors

Fund marketers curious about the advertising opportunities springing from Apple's newly launched iPad may find an article published today by The Boston Globe of interest.

The Globe's Johnny Diaz reports that Fidelity, one of the first companies to display ads on the iPad via a contract with Time magazine, is looking to do more iPad ads when Wired magazine comes out with its iPad application.

Fidelity created its ads in-house.

For the Time ad, Fidelity chief marketing officer Jim Speros said the firm used its iPhone ad as the basis for the iPad version, since Fidelity didn't have the device until recently.

“All advertisers were flying somewhat blind,’’ Speros told the pub.

The Fidelity ad invites viewers to follow a green line, and when users touch the screen, it shows a spot used on TV.

"As an advertiser, most of us are participating in the iPad to gain learning and experience in a new medium and to capitalize on the tremendous consumer interest in the product,’’ Speros said. 

Edited by: Armie Margaret Lee

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