has rolled out a new ad campaign that trumpets the addition of iShares to its product line. Dubbed Opportunity Found
, the campaign features multiple colors set against a black background and began appearing in print and online publications last week.
"With the addition of the iShares product offerings, BlackRock is delivering an even broader set of investment
solutions for advisors and clients working together," a BlackRock spokesperson wrote in e-mailed comments
to The MFWire
"The 'Opportunity Found' campaign is based on BlackRock's ability to marshal thought and action to find the right opportunity
for our clients, from a full spectrum of investment possibilities," the spokesperson added.
BlackRock isn't saying how much it spent on the campaign.
Asked which ad agency BlackRock worked with, the spokesperson said several agencies were utilized
"according to the regions."
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