A study on mutual fund advertising is gaining additional media attention. In Thursday's
Wall Street Journal Fund Track column
, Ian Salisbury picks up on an upcoming study that finds
that the disclaimer in fund ads -- past performance is not an indicator of future results -- is not a strong enough warning to stop investors from making poorly informed choices.
The article follows a Forbes
piece from Monday on the same topic.
"Ads appear in bull markets," Wake Forest's Ahmed Taha
, one of the study's authors, told the WSJ. "[They're] really encouraging bad investment behavior."
Fund marketing is also being addressed in Senator Chris Dodd's financial-overhaul bill.
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