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Friday, April 30, 2010

Fidelity Says Follow That Green Line Guy

News summary by MFWire's editors

How do you stay on the path to saving and retirement? Follow that guy in the green line suit! That's the comedic theme of the just-chosen winner of Fidelity's "Be the Green Line" video contest.

In January Fidelity opened the contest, tying in with the ubiquitous new "Turn Here" Fidelity ad campaign (featuring, of course, a green line). Last week the Boston-based mutual fund titan named Michael F. from California the winner of the $5,000 prize. Michael's video drives home the savings theme, featuring a young woman who is repeatedly tempted by a man dressed up a giant red line costume. The red line offers dresses, desserts and a vacation, but the ad's heroine resists each temptation to spend thanks to support from her companion, a man dressed up in a giant green line costume.  

Edited by: Neil Anderson, Managing Editor


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