The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Fidelity Says Follow That Green Line Guy Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, April 30, 2010

Fidelity Says Follow That Green Line Guy

News summary by MFWire's editors

How do you stay on the path to saving and retirement? Follow that guy in the green line suit! That's the comedic theme of the just-chosen winner of Fidelity's "Be the Green Line" video contest.

In January Fidelity opened the contest, tying in with the ubiquitous new "Turn Here" Fidelity ad campaign (featuring, of course, a green line). Last week the Boston-based mutual fund titan named Michael F. from California the winner of the $5,000 prize. Michael's video drives home the savings theme, featuring a young woman who is repeatedly tempted by a man dressed up a giant red line costume. The red line offers dresses, desserts and a vacation, but the ad's heroine resists each temptation to spend thanks to support from her companion, a man dressed up in a giant green line costume.  

Edited by: Neil Anderson, Managing Editor

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2019
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use