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Wednesday, June 30, 2010

Allianz Phases Out Two Brands

Reported by Armie Margaret Lee

Allianz is nearing completion of a two-year effort that will result in two brands fading away.

Allianz has brought together three of its investment firms -- Nicholas-Applegate Capital Management LLC, NFJ Investment Group LLC and Oppenheimer Capital LLC -- under the Allianz Global Investors Capital name. The new name was officially launched on March 31.

The Nicholas-Applegate and Oppenheimer Capital brands will disappear, while the NFJ brand will survive.

"AGI Capital has decided to retain the NFJ name on all strategies managed by NFJ Investment Group out of Dallas given the strong brand equity that NFJ has built in the retail marketplace," Allianz officials said in a Q&A document.

The Allianz "NACM" and "OCC" funds will be rebranded in the coming months.

The integration of the three firms' support functions started in 2008 and is now complete. Investment processes and strategies will "remain autonomous," company officials said.

The integration brings benefits such as a unified infrastructure platform and a single equity ownership plan that links senior professionals to the success of clients' investments, officials said.

AGI Capital is part of the Allianz Global Investors family, whose other members include Pimco and RCM Capital Management

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