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Monday, September 27, 2010

Claymore Rebrands

Reported by Armie Margaret Lee

Claymore Securities now has a new moniker. The Lisle, Illinois-based firm, which was acquired by Guggenheim Partners last year, has changed its name to Guggenheim Funds Distributors. Claymore Advisors LLC is now called Guggenheim Funds Investment Advisors LLC and several Claymore ETFs now sport the Guggenheim brand.

The firm relaunched its Web site with the URL, www.guggenheimfunds.com.


Company Press Release

Claymore Securities Changes Name to Guggenheim Funds Distributors

LISLE, Ill., Sept. 27, 2010 Claymore Securities, Inc. ("Claymore"), an innovator of investment solutions and a wholly-owned subsidiary of Guggenheim Partners, LLC ("Guggenheim Partners"), today announced it has changed its name to Guggenheim Funds Distributors, Inc. ("Guggenheim Funds"). The change marks the next phase of business integration following the acquisition of Claymore by Guggenheim Partners announced on Oct. 15, 2009.

Specific changes include:
  • Claymore Securities, Inc. to Guggenheim Funds Distributors, Inc.
  • Claymore Advisors, LLC to Guggenheim Funds Investment Advisors, LLC
  • Claymore Group Inc. to Guggenheim Funds Services Group, Inc.


  • The renamed Claymore business will continue to support the current product lineup of exchange-traded funds (ETFs), unit investment trusts (UITs) and closed-end funds (CEFs), with their respective strategies and investment policies remaining unchanged.

    To align Claymore products with the new corporate name, it was also announced today that many of Claymore ETFs were renamed while their respective ticker symbols remain unchanged. Claymore CEF names remain unchanged at this time, and the current names of Claymore UITs will remain until the subsequent series for each trust deposits. On the deposit date, the new UIT series may be adjusted to reflect the new corporate name. Please visit the Guggenheim Funds link below to view a list of Claymore ETF names that have changed.

    Claymore has worked closely with Guggenheim over the past 11 months to leverage the firm's institutional expertise, resulting in an array of new strategies and products. Our increased capabilities include new products offering timely fixed-income exposure, the most complete access to the broad equity market, and access to Guggenheim Partners' quantitative models designed for optimal riskadjusted returns.

    As part of the integration, the Claymore website has been relaunched with the new web address: www.guggenheimfunds.com.

    About Guggenheim Funds Distributors
    Guggenheim Funds Distributors, Inc. ("Guggenheim Funds") offers strategic investment solutions for financial advisors and their valued clients. As an innovator in exchange-traded funds (ETFs), unit investment trusts (UITs) and closed-end funds (CEFs), Guggenheim Funds often leads its peers with creative investment strategy solutions. Guggenheim Funds entities provide supervision, management, and servicing of assets with a commitment to consistently delivering exceptional service. Guggenheim Funds is a wholly-owned subsidiary of Guggenheim Partners, LLC.

    About Guggenheim Partners, LLC

    Guggenheim Partners, LLC is a diversified financial services firm with more than $100 billion in assets under supervision. The firm's businesses include investment management, investment advisory, insurance, investment banking and capital markets services. Headquartered in Chicago and New York, Guggenheim has a global network of offices throughout the United States, Europe and Asia. For more information about Guggenheim Partners, please visit www.guggenheimpartners.com
     

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