Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Vanguard, TIAA-CREF Would Make Mark Zuckerberg Proud Not Rated 5.0 Email Routing List Email & Route  Print Print
Thursday, September 30, 2010

Vanguard, TIAA-CREF Would Make Mark Zuckerberg Proud

Reported by Armie Margaret Lee

Talk about being timely. On the eve of the release of the movie The Social Network come highlights from a soon-to-be-released report about mutual fund firms' use of social media.

Of the 16 companies Corporate Insight monitors, roughly a third are using their social media profiles to engage with their followers on a regular basis, according to the report entitled To 'Friend' Is the Trend: Social Media and Financial Services Today.

The study, which will be out next month, reaffirms Vanguard's reputation as a social media trailblazer.

"Vanguard has been the social media pioneer within the asset management space and provides a model for the industry in its use of Facebook, Twitter and the company's 'Vanguard Blog,' which was one of the first introduced by a mutual fund firm when it launched in February," according to a press release issued by Corporate Insight on Thursday.

TIAA-CREF, for its part, "is the first and only firm in the asset management space to develop its own online communities, first with 'Myretirement.org' and, more recently, with the 'TC Listens' community."

So how many people "like" these firms? A quick check on Facebook shows that as of 3:10 EST, 13,043 people like TIAA-CREF and 9,652 people like Vanguard. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

5.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2020: Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2020
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use