this week kicked off an advertising campaign, its first full-scale campaign
An ad from Federated Investors' newly launched campaign.
The ads, which started appearing in print and online publications on March 1, promote the Federated Strategic Value Dividend Fund
. The campaign will run through early summer, company spokeswoman Meghan McAndrew told The MFWire.com
The fund has $2.5 billion of assets, according to Morningstar.
, director of marketing and corporate communications, led the ad initiative. Ad agency
, which, like Federated, is based in Pittsburgh, helped create the campaign.
Print ads are appearing in Barron's
, Financial Planning
, Registered Rep
. The online ads are running on Barrons.com, InvestmentNews.com, WSJ.com and Bloomberg.com.
McAndrew declined to say how much Fedrerated spent on the campaign.
The company took a step toward a full-scale campaign last fall, when it did a pilot campaign online featuring
"We dipped our toe back in the water," McAndrew said. "It gave us the confidence to be able
to take a message that we think is a compelling story about dividends to a broader marketplace."
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