Everyone is talking about the legacy of Apple visionary Steve Jobs in the wake of his passing yesterday, and mutual fund industry insiders are no exception. This morning at the NICSA General Membership Meeting & Best Practices Symposium in Boston, OppenheimerFunds chief marketing officer Marty Willis told attendees to learn from the example put forth by Jobs.

"He's one of the greatest innovators," Willis said. "He created a whole new different way of computing. He branded the company in a way no one else has done."

Willis was speaking on a panel discussion entitled "Innovative Approaches to Effective Distribution - Post the Economic Crisis" moderated by kasina's Lee Kowarski. 

The other panelists are Joe Kringdon of Pioneer Funds Distrbutors and Pete Thatch of Merrill Lynch Global Wealth Management. 

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