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Tuesday, April 3, 2012

Fink is Building a Brand

News summary by MFWire's editors

What are Larry Fink's dreams? In a long feature article, Alexis Leondis of Bloomberg offers glimpses at Fink's ambitions and plans for turning BlackRock [profile] from "being the largest asset-management company in the world" to "the most respected asset-management company in the world."

The article contrasts BlackRock's brand with that of bond fund superstar Bill Gross at Pimco. Bloomberg looks at BlackRock's performance, its history of dealmaking, and Fink's public advocacy on issues surrounding equity investing, money-market regulations, and ETF transparency. 

Edited by: Neil Anderson, Managing Editor


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