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Monday, December 10, 2012

AllianceBernstein Moves Onto Advisors' iPads

Reported by Ben Geier

Advisors looking to connect with AllianceBernstein can now do it using an iPad app.

The mutual fund shop announced today AB Connect, a hub for the firmís thought leadership, insights and investment services.

The app includes access to a multimedia version of the shopís Capital Markets outlook publication, published quarterly.

It is now available for downloading in the Apple App Store.

Read the company news release below.

Company Press Release

AllianceBernstein Launches New iPad App for Retail Financial Advisors

NEW YORK, Dec. 10, 2012 /PRNewswire/ -- AllianceBernstein announced the launch of AB Connect, a new iPad application for retail financial advisors. The AllianceBernstein AB Connect app provides advisors with one central place to access the firm's thought leadership, insights and investment services to optimize the servicing experience for clients.

The centerpiece of the app is a new interactive, multimedia version of AB's Capital Markets Outlook (CMO) publication, which is published every quarter. The new virtual CMO includes dynamic charts and displays as well as links to videos, animations and product opportunities.

Other key features include:

-- Access to Context, the AllianceBernstein blog on investing
-- Global economic and fixed income updates weekly and monthly
-- Access to AllianceBernstein's product center, which allows users to explore investment services objectives, strategies, holdings, characteristics, management teams and performance
-- A search function to browse for products or services that meet a specific investment need, including college and retirement savings

"We wanted to create an iPad app that puts dynamic market data and insights at advisors' fingertips - empowering them to give clients the instant service they expect in today's highly connected world," said Harold Hughes, Senior Managing Director and Head of U.S Retail for AllianceBernstein Investments. "The landscape is clearly changing for advisors and those that invest in and utilize the right digital resources will be well positioned to grow their businesses."

The app is available for download on the iPad at Apple's iTunes store.

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