is reportedly in talks with a hedge fund specialist to become one of five fund firms distributing a product based on Standard & Poor's
new hedge fund index. PlusFunds
, a venture-backed marketplace for hedge funds, would create the product. PlusFunds and S&P announced
Also reportedly in talks with PlusFunds is Deutsche Asset Management
. The other three firms are not known and PlusFunds has not confirmed the plans.
Rydex has built a strong distribution among advisors favoring index offerings. Those capabilities may be what appeals to PlusFunds.
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