Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Merrill Broadens Efforts to Reach Minorities Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, January 30, 2003

Merrill Broadens Efforts to Reach Minorities

by: Sean Hanna, Editor in Chief

Merrill Lynch is further segmenting the affluent market by reaching out to minorities. To spearhead the efforts, the firm created the Merrill Lynch Multicultural and Diversified Business Development Group under Subha V. Barry, first vice president. The initial targets of the group were the Asian-Indian and Hispanic communities.

Now Merrill is broadening the effort to reach women and African-Americans. To expand into those niches the firm promoted Caroline Gundeck to head Women's Business Development and Keith Henry for its African American Market efforts. It has also created the African American Virtual Network to train minority advisors in Merrill branch offices.

Both Gundeck and Henry are long-time Merrill Lynch veterans with tenure dating to the mid-1980s.  

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use