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Rating:An Alt Funds Shop Consolidates Its Brands Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, December 09, 2013

An Alt Funds Shop Consolidates Its Brands

Reported by Neil Anderson, Managing Editor

A New Jersey alternatives mutual fund shop is consolidating its brands.

Today Princeton, New Jersey-based Equinox Financial Group [profile] revealed that its mutual funds will now all carry the Equinox brand in their names. Equinox is also launching a new website (OnAlternatives.com, slated for January) and a new education program about alts.

The affected funds are the Equinox MutualHedge Futures Strategy Fund (formerly the MutualHedge Frontier Legends Fund), the Equinox Frontier Masters Fund (formerly the Frontier Masters Series), the Equinox Frontier Diversified Fund (formerly the Frontier Diversified Series) and the Equinox Frontier Long/Short Commodity Fund (formerly the Frontier Long/Short Commodity Series).

"Our goal with this exciting initiative is to lend coherence to the entire sales, marketing and communications process at Equinox Funds, and ultimately provide financial advisors, institutions and investors with best-in-class service and alternative investment education," stated Bob Enck, president and CEO of Equinox Funds.


Company Press Release

Equinox Announces Consolidation Under the "Equinox Funds" Brand, Along With Launch of New Website and Alternative Investment Education Program

PRINCETON, N.J., Dec. 9, 2013 -- Equinox Financial Group, LLC ("Equinox"), a leading provider of alternative investments, is pleased to announce the consolidation of multiple brand names under one corporate brand mark, "Equinox Funds", along with the launch of a new website platform and alternative investment education program, effective December 9th, 2013. The new program reflects Equinox Funds' goal of "Building Better Alternatives" and providing exceptional customer service and sales support for investors.

As part of the initiative, all of Equinox's business affiliates, including, Equinox Fund Management, LLC, Equinox Group Distributors, LLC, Equinox Financial Solutions, LLC and Equinox Institutional Asset Management, LP, will fall under the Equinox Funds brand name umbrella. Product names for certain mutual fund and commodity pool investments offered through Equinox Funds will also change, incorporating the Equinox brand as follows:
-- MutualHedge Frontier Legends Fund will change to Equinox MutualHedge Futures Strategy Fund
-- The Frontier Fund family name will change to Equinox Frontier Funds
-- The three open funds offered through Equinox Frontier Funds will also change as follows:

-- Frontier Masters Series will change to Equinox Frontier Masters Fund
-- Frontier Diversified Series will change to Equinox Frontier Diversified Fund
-- Frontier Long/Short* Commodity Series will change to Equinox Frontier Long/Short Commodity Fund

Seeking to provide investors with a positive online experience, the new program offers access to industry-leading alternative investment information and education through three new web sites. In addition to the main EquinoxFunds.com web site featuring product information and thought leadership, Equinox Funds will sponsor a separate CTAperformance.com web site showcasing in-depth information on managed futures trading strategies. An investment education portal for advisors and investors named OnAlternatives.com is also scheduled to launch in January 2014.

"Our goal with this exciting initiative is to lend coherence to the entire sales, marketing and communications process at Equinox Funds, and ultimately provide financial advisors, institutions and investors with best-in-class client service and alternative investment education," stated Robert J. Enck, President and Chief Executive Officer of Equinox Funds. "We are delighted with the outcome of the initiative thus far," continued Mr. Enck, "and we look forward to continuing to provide investors with the necessary tools and information they need to become better informed about Equinox Funds and the potential benefits of investing in alternative strategies."

Equinox Funds has been an innovator in alternative investment product development and distribution since its founding in 2003. In December 2009, Equinox launched the Equinox MutualHedge Futures Strategy Fund ("MutualHedge") (ticker: MHFAX), the first actively managed mutual fund with exposure to Commodity Trading Advisor programs. Equinox also sponsors the Equinox EquityHedge US Strategy Fund, the Equinox Alternative Strategy Platform, a menu of single commodity trading advisor programs offered in a mutual fund format, and Equinox Frontier Funds, a public managed futures family of funds with daily liquidity.

*Long/Short -- a strategy that seeks to minimize exposure to the market in general, and profit from a change in the difference, or spread in price, between two assets.

Investors should carefully consider the investment objectives, risks, charges, and expenses of the Funds. These and other important information about the Funds are contained in the applicable Prospectus, which can be obtained by calling 1-888-643-3431. The Prospectus should be read carefully before investing.

Securities offered through Equinox Group Distributors, LLC, Member FINRA. 47 Hulfish Street, Suite 510, Princeton, NJ 08542 1-877-837-0600

Equinox MutualHedge Futures Strategy Fund, Equinox EquityHedge Strategy Fund, and Equinox Alternative Strategy Platform are distributed by Northern Lights Distributors, LLC, Member FINRA.

Equinox Financial Group, LLC, Equinox Fund Management, LLC, Equinox Group Distributors, LLC, Equinox Financial Solutions, LLC and Equinox Institutional Asset Management, LP, are not affiliated with Northern Lights Distributors, LLC

CONTACT: Media Contact: Debra L. Draudt
Tel: 609-430-0404 x106
 

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