You know your investing has got to be interesting when Barron's columnist Brendan Conway compares your product to a "grilled banana split sundae with bittersweet chocolate sauce" -- even providing the link to the Food Network recipe no less!

Yum.

In the article, Conway analyzes the draw some fancy schmancy ETFs have had on investors recently. These are of course not your regular vanilla products, (even with them little bean bits), but rather highly specialized strategies along the vein of smart beta.

How well are these financial gizmos doing, well Conway cites BlackRock figures indicating that they pulled in a record $61.3 billion globally this year, up 40%.

Conway pays attention to such products as the Vanguard Dividend Appreciation ETF, the Vanguard High Dividend Yield ETF, the iShares MSCI Emerging Markets Minimum Volatility ETF and the WisdomTree Japan Hedged Equity Fund. 

Edited by: Tommy Fernandez


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