Call it a comeback. Seriously, that's what it is.
Jason Kephart writes
that Capital Group's American Funds
is bouncing back from five years of outflows, partly due to improved market performance, but largely because the firm continues to do right by advisors.
Kephart notes that Cogent Research's 2013 Adviser Brandscape
survey ranks American as the top mutual fund brand among advisors. He also notes that an "astonishing 71% of advisers who use mutual funds use American Funds in some capacity."
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