Sherman Oaks, California-based GE Private Asset Management (GEPAM) is launching a new separately-managed account product, GE Multiple Strategy Portfolios, to bring its core strengths to a wider universe of investors.

The new product offers a range of portfolio solutions designed to meet an array of investor growth objectives and risk tolerance levels at a lower opening account balance. It features a $50,000 account minimum and offers access to numerous investment strategies previously restricted to investors with $1 million plus to invest.

The program will allow more investors to take advantage of tax efficiency, cost effectiveness and portfolio customization, according to the firm.

Bethann Roberts, chairperson and CEO, said the launch was the result of direct feedback from the marketplace. According to Roberts, "research pointed to an underserved segment in this industry."

Using GEPAM's proprietary asset allocation tools, diversified portfolios are created along the efficient frontier, with client portfolio selection designed with ease and simplicity in mind. Clients construct a customized portfolio by choosing two components ­ equity style and risk level ­ and the rest is handled by GEPAM. 

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