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Rating:Nationwide's Marketing Head Retires Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, June 16, 2014

Nationwide's Marketing Head Retires

Reported by Anastasia Donde

Doff Meyer, chief marketing officer for Nationwide Investment Management, retired from her role earlier this year. She has been with Nationwide for seven years and previously held senior marketing posts at other prominent fund firms, including Turner Investment Partners and Delaware Investments.

According to her LinkedIn profile, she says that while she’s left the marketing function of the asset management business, she intends to stay involved with fund/corporate governance and community issues. She outlined it as so:

During my career in financial services, Americans have gone from relying on their employers and the government to being responsible for their own financial futures. This sea change has left many inadequately prepared and the industry scrambling to help them fill the gap. I am looking to migrate from championing the voice of the customer in corporate marketing to representing investors’ interests in a more tangible way.

On the personal side, with a more flexible schedule I’m looking for opportunities where I can add value to non-profit organizations in the Philadelphia area by donating time, energy and expertise.

At Nationwide, Meyer was replaced by Tiffany Grinstead, who has held a variety of marketing and communications posts in different divisions of Nationwide since 1998. Last year, she made the “40 Under 40” list at the Columbus Business First publication.

Nationwide is also looking to bolster its mutual fund business via fund adoptions or acquisitions. The fund management arm of the Columbus, Ohio-based insurer, has about $57 billion in assets under management. 

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