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Rating:This is How Natixis Got Its Groove Track Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, August 28, 2014

This is How Natixis Got Its Groove Track

Reported by Tommy Fernandez

Philosopher Friedrich Nietzsche once said that “We should consider every day lost on which we have not danced at least once.”

Well, it looks like Natixis is getting ready to boogie.

The $930 billion asset manager has, with the help of some talented music composition students from Boston's Berklee College of Music, found its own singular sound that Natixis will use in a variety global branding vehicles, including conferences, radio and television ads, and even within the company telephone system.

Natixis discovered its groove tracks via an initiative called the Soundscape project. The effort was a partnership launched in May between the asset manager and Berklee's College of Music’s Contemporary Writing and Production (CWP) department.

At the end of the project, three winners were selected by a panel of Natixis executives. The winning students were:
First Place: Andres Villareal, who was awarded $2,500 and was hired by Natixis to further develop the company's sound.
Second Place: Miguel Coca, who was awarded $1,000.
Third Place: Ella Joy Meir, who was awarded $500.

The students came from around the world: Villareal, from Monterrey, Mexico; Coca from Madrid, Spain, and Meir from Kiryat Tiv’on, Israel.

According to press statements about the project from Natixis and from Berklee, Villareal wanted the score to communicate trust, and the "Natixis team praised his piece as modern, upbeat, diverse, global, and energetic. They also liked how Villareal used the piano to represent the individual investor, breaking it off from a group of instruments and allowing it to play a prominent role in the composition."

More about the project can be found in this video from Natixis' Youtube channel.

You can learn more about Villareal on his website and press kit.

Natixis executives have a history of being music lovers. This is the fourth year that the firm has served as a presenting sponsor of the BeanTown Jazz Festival, and in conjunction with this year's festival Natixis launched the “2014 Jazz Diplomacy Project,” which included a series of more than 200 events celebrating jazz and global thinkers.

As part of its Jazz Diplomacy Project efforts, Natixis provided support to the Foundation for the National Archives and also partnered with Newport Festivals Foundation, Boston Public Schools and JazzBoston to make it possible for nearly 100 public school students to attend the Newport Jazz Festival.

Natixis will further fund music students via the 2014 Natixis-Berklee City Music Scholarship. 

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