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Friday, October 31, 2014

BlackRock's Marketing Chief Takes Over a Key Biz

Reported by Neil Anderson, Managing Editor

Larry Fink's marketing chief is taking over another business line.

MFWire has learned that on December 1 New York City-based BlackRock [profile], the world's largest asset manager and ETF shop, will have a new head of defined contribution in the U.S. and Canada, Anne Ackerly. Ackerly will succeed Chip Castille, who will shift into the newly created, global role of chief retirement strategist.

Meanwhile, the search is on for Ackerly's successor, a role that reports to global marketing and communications chief Linda Robinson. In the meantime Jim Badenhausen, global head of corporate communications, will add the interim chief marketing officer hat.

A BlackRock veteran of nearly 15 years, Ackerly previously led the shop's U.S. mutual fund retail business and served as chief operating officer of its global client group. Like Castille, Ackerly now reports to Robert Fairbairn, senior managing director and global head of BlackRock's iShares and retail businesses.

Castille will continue to oversee BlackRock's retirement product platform, including the CoRI and LifePath offerings. 

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