The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:11 Lessons For Fundsters, Courtesy of the Donald Not Rated 4.0 Email Routing List Email & Route  Print Print
Friday, September 18, 2015

11 Lessons For Fundsters, Courtesy of the Donald

News summary by MFWire's editors

Fundsters, it's time to take a page from the playbook of Donald Trump.

Dan Sondhelm
SunStar Strategic
Partner, Senior Vice President
So says Dan Sondhelm of mutual fund industry marketing and public relations firm SunStar Strategic. In a recent blog post, Sondhelm urges fund executives to pay attention to what the Donald is up to. Sondhelm draws 11 lessons from Trump's presidential campaign so far.

On the positive side, Trump shows the power of staying in the spotlight, believing in your message, promoting yourself and your successes, and taking advantage of social media. On the negative side, Trump shows the dangers of going off-message, being a bully, and alienating your team. Though it does sometimes seem like Trump is the living embodiment of the Platonic ideal of the idea that "all press is good press."

Sondhelm pleads with fundsters, like PMs who appear on TV, to stick to clear, concise messages and select subjects, while being authentic and passionate.

Trump promotes himself, is unafraid to address just about any subject, touts his success, and turns every supposed gaffe or faux pas into more poll juice. In financial services, a certain infamous court case between two fund firms comes to mind. 

Edited by: Neil Anderson, Managing Editor

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use