As the money market reform storm in the U.S. fast approaches, a multinational asset manager from north of the border is preparing to win some of the "tremendous amount of assets" that will be changing hands.

John Donohue RBC Global Asset Management Managing Director, Head of Liquidity Management

"This is an incredibly exciting time," John Donohue, managing director and head of liquidity management at RBC Global Asset Management-U.S. [profile], tells MFWire.

RBC GAM is sticking by its $6.6-billion government money fund, even as it prepares to stop offering its $7.9-billion prime money fund. Many investors, Donohue says, "are rethinking cash management and looking for alternative solutions." The government money fund fits into clients' needs, Donahue says, as do RBC GAM-US's ultra-short funds. Yet the big opportunity, he says, is in customized separately managed accounts.

"That's where we're seeing the most activity," Donahue says.

RBC GAM has a "longstanding organizational history in cash management," Donohue adds, and he sees the firm "in a very powerful position to expand that [government money] fund moving forward." 

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