Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:New Name, Same Voice For Fundsters Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, March 10, 2016

New Name, Same Voice For Fundsters

Reported by Neil Anderson, Managing Editor

A New York City communications shop for fundsters is rebranding.

Jennifer Connelly
JCPR
Chief Executive Officer
Jen Connelly, founder and CEO of JCPR, confirms that the midtown Manhattan-based agency now goes by the name JConnelly. Ian Keldoulis, vice president of marketing at JConnelly, says that they've "pretty much refreshed everything;" that includes their own website, now jconnelly.com.

"We'll be rebranding all of our other communications materials," including letterhead, business cards, and the offices themselves, Keldoulis tells MFWire. "It's not just a logo change."

Keldoulis says the rebranding is about "changing the perception" of the firm, to "deemphasize PR a little bit" and highlight JConnelly's other specialties, like graphic design and social media work.

"There's still PR in our DNA, but we're not just limited to PR," Keldoulis says. "We do a lot more."

At the same time, the new brand "still maintains some of the brand equity" of the firm and its founder.

The rebranding has been a focus for the JConnelly team "over the last six months," Keldoulis says.

"All the design work and all of the thinking behind it and the strategy and execution, that's all us," Keldoulis adds.

Keldoulis describes the new brand as "a lot fresher" and more reflective of the firm's culture.

"We may have been hiding our light under a bushel for a while," Keldoulis says.

The 13-year-old communications and marketing agency now has more than 70 employees. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2022: Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. 2022 IDC Fund Directors Workshop, May 26
  2. Irish Funds Annual Global Funds Conference 2022, May 30-31
  3. WealthManagement Edge, May 31 - June 3
  4. MFDF 2022 Fund Governance and Regulatory Insights Conference, Jun 8-9
  5. 28th annual Expect Miracles East Coast Classic, June 9
  6. 2022 Sohn Investment Conference, June 9
  7. IDC webinar - Cybersecurity for Fund Boards: The Current Landscape, June 9
  8. MMI webinar - Driving Business Value with Artificial Intelligence & Data, June 15
  9. MFDF webinar - Key Takeaways From Morningstar's 2021 Annual Fund Fee Study, June 16
  10. MFDF Director Discussion Series - Open Forum (Chicago), June 21
  11. 2022 MMI Emerging Asset Managers Forum, June 23
  12. MFDF In Focus: Capitol Hill, A Conversation with Congressman Bryan Steil, June 28
  13. Financial Planning INVEST, Jun 28-29
  14. MFDF webinar - Differentiating Mutual-Fund-to-ETF Conversions, July 19
  15. MFDF Director Discussion Series - Open Forum (New York), July 20
  16. 2022 MMI Distribution Leadership Forum, Jul 20-21
  17. MFDF webinar - Fund Boards' Oversight of Investment Performance, July 28
  18. MFDF webinar - Performance, Perception and Manager Selection, September 14
  19. 2022 ICI Tax and Accounting Conference, Sep 18-21
  20. 5th annual Expect Miracles Atlantic Coast Classic, October 3
  21. Nicsa Fearless Leadership Symposium, Oct 6-7
  22. 2022 MMI Annual Conference, Oct 19-21
  23. 2022 IDC Fund Directors Conference, Oct 24-26
  24. 18th annual Expect Miracles Wine & Spirits Event, October 27
  25. Nicsa 2022 General Membership Meeting, October 31 - November 2
  26. Tiburon CEO Summit XLIII, Nov 7-9




©All rights reserved to InvestmentWires, Inc. 1997-2022
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use