Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:When FAs Evaluate Providers, These Two Factors Stand Out Not Rated 0.0 Email Routing List Email & Route  Print Print
Friday, October 14, 2016

When FAs Evaluate Providers, These Two Factors Stand Out

Reported by Neil Anderson, Managing Editor

When financial advisors evaluate mutual fund shops and other product providers, performance isn't the only factor on top of their minds.

T. Neil Bathon
FUSE Research Network
Managing Partner
The folks at New York City-based industry marketing communications agency JConnelly informally surveyed 128 wirehouse FAs and RIAs earlier this fall on behalf of FUSE Research Network. The JConnelly team found that, when asked what factors they consider when evaluating product providers, the top answers were "performance" (three-quarters of FAs listed this) and about "reputation/brand" (also about three-quarters). And about two-thirds of FAs pointed to "clear specialty or differentiator".

On the flip side, fewer than 20 percent of FAs said that having a "broad product mix" factors in when they evaluate product providers. And fewer than half of FAs said that "client-ready or informational materials" or "key executives/thought leaders" factor in to their evaluations.

The JConnelly folks also asked the FAs about: how they want to hear from fundsters and other non-clients (more than 80 percent of FAs said they prefer email); what information sources they turn to when evaluating providers ("word of mouth" and information from analysts came out on top with nearly 70 percent each); and using social media (more than 60 percent said they do use it for professional purposes). 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly




©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use