The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:An Always Active Fund Firm's 2019 Campaign Begins Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, December 12, 2018

An Always Active Fund Firm's 2019 Campaign Begins

Reported by Neil Anderson, Managing Editor

The team at a big Boston-based mutual fund firm is already kicking off their 2019 marketing campaign, with plans to reevaluate and ramp up in the new year.

Robert Lloyd Reynolds
Putnam Investments / Great-West Financial / Great-West Lifeco U.S.
President, CEO
The Putnam Investments [profile] marketing team has officially launched their Always Active campaign, president and CEO Bob Reynolds confirms today. (Reynolds also leads Putnam sibling Great-West Financial and Putnam parent Great-West Lifeco U.S.) The broad campaign is targeted at both financial advisors and investors, and it will run across a variety of mainstream, social, and other online media, confirms Mark McKenna, Putnam's head of global marketing.

Mark Joseph McKenna
Putnam Investments
Head of Global Marketing
"We're heavy in the market right now until the end of December," taking feedback from investors and FAs, McKenna tells MFWire. "We're going to be back in the market in January where we'll have a refinement in the offerings and the messaging."

"To me it captures and epitomizes what Putnam is all about," Reynolds tells MFWire, describing the new campaign as a way to "make a statement to the marketplace about who Putnam is and the role active management can play in a client's portfolio."

"At the core, we are huge believers ... in active management," Reynolds adds, describing modern investing as an active endeavor that "really takes foresight and a lot of work."

The Always Active campaign is an "entirely in-house effort in terms of thought leadership" and features insights from Putnam PMs and analysts, McKenna says.

"We're taking an active approach to communicate what is happening, in a more active way, with our products," McKenna says. "This is a fun time in this industry where we're allowing our portfolio managers and analysts to more easily share those insights. It's not about the eight-page white paper any more."

"We've already generated millions of impressions," McKenna adds.

Reynolds says he's "very excited about the new campaign, thanks to Putnam's "tremendous momentum in the marketplace."

"We're finishing up 2018 with positive flows across all of our business," Reynolds says.

Putnam had $169 billion in AUM as of October 31. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use