Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Three Fresh Faces Join an ETF Startup Not Rated 0.0 Email Routing List Email & Route  Print Print
Thursday, March 04, 2021

Three Fresh Faces Join an ETF Startup

Reported by Andrew Lusk, Editorial Intern

A trio of new execs has joined a fledgling Big Apple ETF firm. The new hires include yet another Pimco alumnus.

Over the past month, the team at New York City's Simplify has swelled their ranks to include Harley Bassman (formerly EVP and liquid alts PM at Pimco), Larry Kim (formerly VP of managed account solutions at Fidelity), and Peter van Amson (who previously was a partner at Convexity Capital Management).

Kim left Fidelity last year. (A Fidelity spokesperson was not immediately able to comment on the timing.) Bassman left PIMCO in 2017, and van Amson left Convexity Capital Management in December of 2019 before turning to consulting.

Simplify co-founder and CEO Paul Kim (no relation to Larry) tells MFWire this week, "We have a ten-person, fast-growing sales team led by [chief revenue officer] Brian Kelleher, who joined us from PIMCO [in September]."

Bassman will serve as managing partner at Simplify. Larry Kim will be vice president and investment consultant. And van Amson will now be the company's head of risk management. All three joined the firm in February.

"We launched our first ETFs in September, so the company itself was incorporated and launched in the heart of COVID," Paul Kim adds. "Having to fundraise was difficult, but also technologically easier since, just as selling a fund, we could pitch ourselves to investors via Zoom."

"It's been a mixed, but generally positive change, and I suspect a lot of people's habits and efficiencies from COVID are going to carry on well past the pandemic," Paul Kim continues.

"In terms of Larry Kim, he joins us from Fidelity, where he was in charge of various platforms, particularly supporting RIAs. Most of our clients will be RIAs and other advisors, so it's a very natural fit, both in terms of his experience and his Rolodex," Paul Kim says. "He's essentially the equivalent of an external wholesaler, but in our context, he's more of an educator, someone who knows a product and can help clients navigate implementation."

Paul Kim notes that Bassman's hire will see him in a new portfolio management position, saying, "He's literally a legend in the volatility space, and he invented the MOVE Index, which is the equivalent of the VIX Index for equity. If there's anyone who knows fixed income volatility, it's Harley Bassman."

"[Harley's] last stint was at PIMCO and we crossed paths there. He's been a longtime educator and writer, so he's a big brain and really experienced expert," Paul Kim adds

"Peter van Amson comes in," Paul Kim says, "where he was director of risk management at Convexity Capital. They're no longer running, but at their peak they were about a $15B shop. They spun out of Harvard's endowment, and Peter has a lot of experience structuring option tradings to protect and manage risk for giant portfolios."

On the company's ongoing COVID response, Paul Kim tells MFWire, "From a client servicing and new marketing perspective, Zoom and video calls have been amazing. That's allowed us to leverage and scale our resources a lot faster than we would have pre-COVID, so that's been really good as a start-up."

"It creates a level playing field and it creates access for advisors who may not have taken an in-person meeting, but are happy to take a shorter call if they're interested in our ETFs,"

Simplify was founded by Paul Kim and David Berns in May of 2020. 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2021: Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. ETF.com Awards 2020, April 20
  2. The 31st Sub-Advised Funds Forum, Apr 20-21
  3. IDC Virtual Roundtable: Florida - April 2021, April 20
  4. IMEA Marketing Council Roundtable | Engaging Advisors In a Virtual World, April 21
  5. MMI Summit 2021, Apr 21-22
  6. MFDF Director Discussion Series - Open Forum via Zoom (Northeast), April 21
  7. FIASI virtual event - ESG in Fixed Income: Shining a Light on Transparency, Apr 22-23
  8. IDC Virtual Roundtable: Alabama, Georgia, North Carolina, and South Carolina - April 2021, April 22
  9. Nicsa webinar - Diversity Data: What is at stake? Business, Reputation and Talent, April 22
  10. IDC Webinar: The Future of the Workplace - April 2021, April 23
  11. IDC Virtual Roundtable: Arkansas, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas - April 2021, April 27
  12. IMEA In Session - Post-Covid Sales Coverage, April 27
  13. MFDF Case Studies in Fund Oversight — A Virtual Roundtable for Directors, Apr 28-29
  14. IDC Virtual Roundtable: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota - April 2021, April 29
  15. 44th Annual AIMSE Marketing & Sales Conference, May 2-4
  16. MFDF Director Discussion Series - Open Forum via Zoom (Southeast), May 5
  17. ICI 2021 General Membership Meeting - Day 1, May 6
  18. Emerging Manager Forum USA, May 12-14
  19. ICI 2021 General Membership Meeting - Day 2, May 13
  20. 2021 FINRA Annual Conference, May 18-20
  21. IDC Speaker Series - Abby Joseph Cohen: A Conversation About the State of the Global Markets, May 19
  22. 2nd annual ETFGI Global ETFs Insights Summit - USA, May 19-20
  23. MFDF Director Discussion Series - Open Forum via Zoom, May 19
  24. Irish Funds Online Annual Global Funds Conference 2021, May 19-20
  25. MFDF webinar - Fund Director Compensation: MPI Annual Survey (2021), May 20
  26. ICI 2021 Operations and Technology Conference, May 20




©All rights reserved to InvestmentWires, Inc. 1997-2021
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use