A multinational, publicly traded British bank's team is allying with a $134-billion-AUM (as of December 31), employee-owned fund firm.

Jeffrey E. Gundlach DoubleLine Capital CEO

Today, Jeffrey Gundlach, CEO of DoubleLine [profile], and C.S. Venkatakrishnan, group chief executive of Barclays [profile], confirm that the two firms have entered into a strategic partnership. Barclays will help Tampa, Florida-based Doubleline with marketing and distribution of Doubleline ETFs, a business line that the Doubleline team launched earlier this month.

Barclays is a provider of ETNs (banking products that are similar to ETFs), and the bank also once owned the biggest ETF shop in the world before selling it a dozen years ago. Indeed, Gundlach lauds Barclays as "an early and successful pioneer in the development and distribution of exchange-traded products."

Meanwhile, Barclays and DoubleLine have already been teaming up for years thanks to a common ally: Robert Shiller. Barclays offers the Shiller Barclays CAPE Index Family, and DoubleLine offers the DoubleLine Shiller Enhanced CAPE Fund that combines Shiller's stock investing approach with a DoubleLine active fixed income strategy. And one of DoubleLine's first two ETFs, launched this month, is the DoubleLine Shiller CAPE U.S. Equities ETF.

"The pairing of our complementary skill sets and resources in the ETF space will write, I'm sure, a productive new chapter in our now decade-long collaboration," Gundlach states.

"Through our long-standing partnership with Professor Robert Shiller, these new products will drive further development of the ETF landscape and enable more invesetors to use these products to assist in achieving their financial goals," Venkatakrishnan states. 

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