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Rating:Who Will Lead Marketing For a $486B-AUM Fund Firm? Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, August 8, 2023

Who Will Lead Marketing For a $486B-AUM Fund Firm?

Reported by Selma Khenissi, Reporter

A Des Moines, Iowa-based asset management veteran is moving into a new division, and the hunt is on for her successor.

Farnaz Maters has moved into the role of vice president and chief marketing officer for Des Moines, Iowa-based Principal Financial Group's retirement and income solutions (RIS) unit on January 30. Her most immediate past role was chief marketing officer in the Principal Asset Management.

Currently, Ellen Shumway, head of global product and marketing, is leading the "global alignment" of the Principal Asset Management product and marketing strategy, a Principal spokesperson tells MFWire. That spokesperson confirms that, with Maters moving to RIS, the Principal team is looking for a new global chief marketing officer for Principal AM.

Our sister publication 401kWire previously reported on Maters' shift to RIS, where she succeeds a retiring leader who spent 31 years with Principal.

Before joining Principal in 2017, Maters previously worked at J.P. Morgan. She is an alumna of the University of Pennsylvania's Wharton School and of Loyola College in Maryland. 

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