Quantcast
The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:Fidelity Advertising Staying Put Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, February 18, 2004

Fidelity Advertising Staying Put

by: Nicole Halsey

Fidelity Investments has decided to stick with with Arnold Worldwide.

According to the Boston Globe, the Boston behemoth said it will retain the Boston-based ad agency for its advertising business, after putting the Arnold-run account up for review last year. Sources speculate that the account is worth between $60 million and $75 million a year in billings and could grow as the as the economy improves.

Hearing that the Fidelity account could have been up for grabs, some of the nation's top agencies, including TBWA/Chiat/Day and BBDO Worldwide, made bids. But Arnold went back to the drawing board and make improvements to keep the business.

"They said that they liked a lot of the work we had done for them over the last couple of months," said Fran Kelly, Arnold's president. "They liked the improvements we were making to their team."

A Fidelity spokeswoman, Jenny Engle, said the decision reflects Arnold's "deep understanding of Fidelity and commitment to our business." 

Stay ahead of the news ... Sign up for our email alerts now
CLICK HERE

0.0
 Do You Recommend This Story?



GO TO: MFWire
Return to Top
 News Archives
2023: Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Raw XML
Add to My Yahoo!
follow us in feedly


  1. MFDF webinar - The SEC's Swing Pricing and Liquidity Proposal: What You Should Know, February 1
  2. Exchange: an ETF Experience, Feb 5-8
  3. WE US - Breakfast at Nobu Hotel, February 6
  4. MFDF Director Discussion Series - Open Forum (Stuart, FL), February 7
  5. 8th Annual Expect Miracles in Manhattan, February 16
  6. MMI Next Chapter: Rockin' Retirement, February 21
  7. Expect Miracles Boston YPEM Battle of the Bartenders, February 28
  8. MFDF webinar - Fund Industry Claims Trends: An Insurer's Perspective, March 1
  9. Nicsa Strategic Leadership Forum 2023, Mar 1-3
  10. IMEA Data Council Summit, Mar 7-8
  11. MFDF 2023 Fund Governance & Regulatory Insights Conference, Mar 9-10
  12. Irish Funds Boston Breakfast Seminar, March 15
  13. Irish Funds New York Seminar, March 16
  14. 2023 ICI Investment Management Conference, Mar 19-22
  15. FRA's Mastering Client Services and RFPs for Institutional Investors, Mar 20-21
  16. Crane Data's Bond Fund Symposium, Mar 23-24
  17. 2023 MMI Summit, Mar 29-30
  18. MFDF Director Discussion Series - Open Forum via Zoom, March 29
  19. 34th Sub-Advised Funds Forum, Apr 3-4
  20. MFDF webinar - Impact of Market Performance on 2022 Annual Investment Firm Profitability and Economies of Scale, April 5
  21. MFDF Regulatory Impacts on Fund Boards, April 20
  22. Morningstar Investment Conference 2023, Apr 25-27
  23. MFDF In Focus: Board Oversight Lessons from Former Fund Directors, May 9
  24. 2023 MMI Emerging Asset Managers Forum, May 11-12
  25. WE US - breakfast at InsideETFs, May 22
  26. MFDF Director Discussion Series - Open Forum (Columbus, OH), June 1




©All rights reserved to InvestmentWires, Inc. 1997-2023
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use