The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:A $573B-AUM AM Is Phasing Out Multiple Brands Not Rated 0.0 Email Routing List Email & Route  Print Print
Wednesday, February 7, 2024

A $573B-AUM AM Is Phasing Out Multiple Brands

Reported by Neil Anderson, Managing Editor

The team at a $573-billion-AUM (as of September 30), publicly traded, multinational asset manager is preparing to consolidate their U.S. branding, and that includes shifting away from two fund family names they acquired over the last 14 years.

Shawn K. Lytle
Macquarie Group / Macquarie Asset Management / Delaware Funds
Head of Americas / Head of Equities & Multi-Asset / President
Last month, the folks at Macquarie Asset Management [profile] revealed their plan to unify their U.S. wealth channel branding under the Macquarie name. That means dropping the Delaware Funds by Macquarie brand, the Ivy brand, and the Central Park Group brand.

The plan is for the transition to take 12 to 18 months. And the Macquarie AM team also revealed plans to optimize their mutual fund lineup, "consolidating products by reducing the number of funds managed in similar styles and liquidating sub-scale funds."

News of the product rebranding plan comes 14 years after Macquarie acquired Delaware Investments in early 2010 and seven years after Macquarie rebranded Delaware Investments to Macquarie Investment Management in 2017. The rebranding news also comes about three years after Macquarie AM bought Ivy Funds' parent, Waddell & Reed

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2024: Q2Q1
2023: Q4Q3Q2Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2024
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use