The folks at a $6.773-billion-AUM (as of yesterday, February 25) fund firm are rebranding a fund that is less than four months old.

David Marc Berns Simplify Asset Management Inc. CIO, Co-Founder

Last Thursday (February 20), Harley Bassman, managing partner at Simplify Asset Management [profile], revealed that the New York City-based shop is shortening the name of the Simplify Downside Interest Rate Hedge Strategy ETF by renaming it as the Simplify Bond Bull ETF. The name change took effect that day.

The ETF continues to use the same ticker, RFIX on the NYSE Arca, Bassman confirms. He also notes that RFIX's investment strategy and objective are unchanged: the fund is designed to profit from falling long-term interest rates and is a mirror image to another Simplify ETF that benefits from rising interest rates.

RFIX's inception date was December 9, 2024, and the active ETF comes with an expense ratio of 50 basis points. As of yesterday, the fund had grown to more than $115 million in AUM.

"We've been pleased with the response that RFIX has received since we brought it to market just a few weeks back," Bassman states, "but we also thought 'let's call this fund what it is,' so for bond bulls, this is the ETF for you."

New York City-based Simplify serves as RFIX's investment advisor. The fund's PM team includes: Bassman (who also created the approach underlying the fund and its mirror image); David Berns, chief investment officer; and Ken Miller, portfolio manager.

RFIX is a series of Simplify Exchange Traded Funds. The ETF's other service providers include: Bank of New York Mellon as administrator, custodian, dividend disbursing agent, fund accountant, shareholder servicing agent, and transfer agent; Cohen & Company, Ltd. as independent accounting firm; ACA's Foreside Financial Services, LLC as distributor; and Thompson Hine LLP as counsel. 

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