The MFWire
Manage Email Alerts | Sponsorships | About MFWire | Who We Are

Subscribe to MFWire.com's News Alerts [click]

Rating:ManuLife 529 Plan Rebrands Not Rated 0.0 Email Routing List Email & Route  Print Print
Monday, May 24, 2004

ManuLife 529 Plan Rebrands

Reported by Sean Hanna, Editor in Chief

As of June 1, the ManuLife College Savings plan will have a new name: John Hancock Freedom 529. The Education Trust of Alaska sponsors the advisor-distributed plan.

The rebranding of the college savings product follows ManuLife's acquisition of John Hancock and is the first rebranding of a product since the deal closed.

ManuLife officials said that they plan to "leverage Hancock's strong brand recognition in the U.S. marketplace" and market virtually all of the ManuLife's financial protection and wealth management products in the United States under the John Hancock brand by early 2005.

"John Hancock is among the best known and highly respected brands in American business," said Bill Burrow, senior vice president and general manager, U.S. College Savings. "The new name, John Hancock Freedom 529, will build upon the competitive advantage we have in the market, and give financial consultants a stronger brand to offer their clients because the John Hancock name is so widely known and recognized among consumers."

The new name is also a play on freedom of choice in the product, explained Carey Foran Hoch, vice president of marketing and product, U.S. College Savings. The product provides non-proprietary investment manager choices to participants, including funds from: A I M Advisors, American Funds, Davis Advisors, Fidelity Investments, Franklin Templeton, John Hancock Funds, OppenheimerFunds, Pacific Investment Management Company (PIMCO) and T. Rowe Price Associates.

T. Rowe Price acts as the manager of the plan. 

Stay ahead of the news ... Sign up for our email alerts now

 Do You Recommend This Story?

Return to Top
 News Archives
2023: Q1
2022: Q4Q3Q2Q1
2021: Q4Q3Q2Q1
2020: Q4Q3Q2Q1
2019: Q4Q3Q2Q1
2018: Q4Q3Q2Q1
2017: Q4Q3Q2Q1
2016: Q4Q3Q2Q1
2015: Q4Q3Q2Q1
2014: Q4Q3Q2Q1
2013: Q4Q3Q2Q1
2012: Q4Q3Q2Q1
2011: Q4Q3Q2Q1
2010: Q4Q3Q2Q1
2009: Q4Q3Q2Q1
2008: Q4Q3Q2Q1
2007: Q4Q3Q2Q1
2006: Q4Q3Q2Q1
2005: Q4Q3Q2Q1
2004: Q4Q3Q2Q1
2003: Q4Q3Q2Q1
2002: Q4Q3Q2Q1
 Subscribe via RSS:
Add to My Yahoo!
follow us in feedly

©All rights reserved to InvestmentWires, Inc. 1997-2023
14 Wall Street | 20th Floor | New York, NY 10005 | P: 212-331-8968 | F: 212-331-8998
Privacy Policy :: Terms of Use