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Rating:The Rise of RIAs Shifts Fund Sales Strategy Not Rated 3.0 Email Routing List Email & Route  Print Print
Friday, April 24, 2009

The Rise of RIAs Shifts Fund Sales Strategy

by: Neil Anderson, Managing Editor

Distribution-focused fundsters may want to take a look at the latest "Getting Personal" column in Dow Jones. Daisy Maxey highlights the importance to the fund world of the changes in the relative balance of power in the advisor world, away from wirehouses and towards independent and regional broker-dealers and registered investment advisors. FRC's Maurice Leger, Strategic Insight's Loren Fox and Dennis Bowden, Cerulli's Bing Waldert, and Geoff Bobroff all threw in their two cents as experts.

"Big brands clearly have been tarnished in this economic downturn," Leger told Maxey. "The individual adviser increasingly has power ..." 

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