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Rating:Vanguard's New Ad Campaign Could Set Sail in March Not Rated 0.0 Email Routing List Email & Route  Print Print
Tuesday, January 19, 2010

Vanguard's New Ad Campaign Could Set Sail in March

News summary by MFWire's editors

Vanguard's latest ad campaign could start appearing in March, the New York Times reports.

Valley Forge, Pennsylvania-based Vanguard switched agencies last fall, hiring MDC Partners' Kirshenbaum Bond Senecal + Partners to replace WPP Group's Y&R Brands and MediaCom.

Sean Hagerty, principal in retail marketing at Vanguard, told The Times that Kirshenbaum Bond "understands our business metrics," and knows how to "focus on how do we most efficiently and effectively talk to our audiences in a financially responsible manner." 

Edited by: InvestmentWires Staff, 


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