Vanguard's latest ad campaign could start appearing in March,
the
New York Times reports.
Valley Forge, Pennsylvania-based Vanguard switched agencies last fall, hiring MDC Partners'
Kirshenbaum Bond Senecal + Partners to replace
WPP Group's Y&R Brands and MediaCom.
Sean Hagerty, principal in retail marketing at Vanguard, told The Times that Kirshenbaum Bond "understands our business metrics,"
and knows how to "focus on how do we most efficiently and effectively talk to our audiences in a financially responsible manner." 
Edited by:
InvestmentWires Staff,
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